Health Benefits of Probiotics and Prebiotics

Packaged Facts estimates the global retail market for probiotic and prebiotic foods and beverages at approximately $15.4 billion in 2008; that total represents a 12.5% increase over estimated 2007 sales of $13.7 billion. In 2008, the growth rate for the probiotic and prebiotic food and beverage market ranged from 5% to more than 30%, depending on the region and product type. Packaged Facts analyzed Datamonitor’s ProductLaunch Analytics data that tracked the global probiotic/prebiotic food and beverage market by number of products for 2008. It found that dairy-based foods accounted for 55.5%, nondairy beverages for 10.7%, grain-based foods for 10%, and meat products for 1.4%. Thanks to ongoing research and ingredient advances, consumers will see a wider variety of foods and beverages that contain beneficial probiotics and prebiotics.